Central Ohio Real Estate News

Staging your house to find the right buyer

Staging can be a great way to boost your home’s appeal to prospective buyers... but it can depend on the type of buyers in your market. Here’s one perspective on the right way to stage.

Staging Workbook

Staging a home to sell is the process of redecorating or cost-effectively renovating aspects of your home to present it in the best light. Much like cleaning up a home’s curb appeal to appeal to buyers, staging can position your house to sell faster and for a higher price than it might otherwise.

It’s important to remember with staging that you’re not decorating the home to appeal to you, the seller, but to the prospective buyer. When working with a stager, you have to learn to set aside your own aesthetic preferences and ask yourself how a buyer might see the home. Imagining who those buyers might be can help your stager make decisions about which direction to take the interior design. 

So who are the buyers? Can you know? It depends on local market conditions and trends. A common scenario is when Baby Boomers looking to downsize or move into a condo living situation finally decide to put their family home on the market. Often these homes are in need of updating, and frequently the buyers for these homes are younger generations (i.e. Millennials) looking to upgrade from their first house or buy for the first time.

If home hunters in your market are younger, it makes a lot of sense to work with a stager who understands what younger buyers are looking for in a home. In fact, if you’re interviewing stagers, it can be an excellent idea to ask them specifically for examples of how they’ve staged homes to attract younger buyers. Furniture, window treatments, and design accents (or lack thereof) are all a big factor in how younger buyers judge a home. The last thing you want Millennial buyers to think is, “Oh, no, this looks just like my parents’ house.”

For more tips on staging, download my exclusive Staging Guide. Step-by-step staging ideas to best prepare your home to sell for top dollar. Learn tips to highlight your home's strengths and downplay its weaknesses. Appeal to the greatest pool possible of prospective buyers.